One community. One Mission. Lots of Sweat.

This City Sweats is your go-to Event Planner for all things sweat and fitness throughout the Rochester community.

In 2019, we began with ROC SweatFest, a unique fitness festival that brings the community together to sweat, try new workouts, and meet new friends while supporting local charities. Over the past years, the event has grown, and so have we!

In 2023, we introduced our new brand, This City Sweats. We partner with local organizations to plan health and wellness events focused on fitness, fun, and friends!

ROC SWEATFEST 2025

ROC SweatFest is a unique health and wellness opportunity that gives easy access to our community's best studios, gyms, and instructors. Your pass is a ticket to a fun and inclusive event that will make you sweat like never before!

SWEATFEST IS BACK - January 26, 2025 Eastview Mall 8a- 10:30a

Powered by Lululemon and filled with new additions like wellness workshops, new fitness studios, recovery zones and more!

Plan an Event with Us.

Are you interested in partnering with us to promote your business or brand through wellness? Let us do the heavy lifting.

Reach out to learn how our team can create a unique event that will elevate and expose your business to our community.